This course introduces the concept of trademark, and its characteristics and types in accordance with Jordanian law and international conventions. It also identifies brands, and the ability to distinguish them by identifying their criteria, the terms of trademark acquisition, as well as the statement of the entity responsible for registering the trademark, and the registration procedures, it identifies the modalities of the formal and objective inspection of the brand, the challenge mechanism and the objection procedure, the nature of the decision handed down, and available remedies to the administrative court.
This course introduces the concept of human resources management and its relevance to the organizations' success, as well as organizational structure and its relevance to the institutional system, it also identifies types of organizational structures and their advantages and disadvantages, the concept of job analysis, its objectives and outputs, the job description card, the basic specifications of the post and the vacancy, the concept, criteria, procedures, and entities responsible for selection, it identifies appointment and employment terms, the concept, objectives and relevance of performance evaluation to organizations, characteristics of training and development, the concept of career path and its relevance to both the organization and the employee, the pay and compensation system, as well as job motivation and its forms.
This course introduces the concept of digital marketing and its tools, forms and motives, as well as marketing through social media networks, email, websites. It also identifies types of Google Ads, and Search Engine Optimization (SEO) for the marketing service.
This course introduces the Project Management Unit and the history of its development, as well as the importance of its existence in organizations, the requirements of an effective PMU, addresses the types and responsibilities of PMUs as well as their main functions, the PMU life cycle, and how to plan and implement its establishment. The course then identifies the PMU project documents, and the concept of effective communication, the concept of risk management and its importance, the possible reasons for PMU failure, and finally refers to advice for successfully establishing the Project Management Office.
This course introduces the fundamentals of SME
management, business planning, how to calculate cost as well as accounting,
marketing, human resources, process management, procurement and inventory